Audience Targeting
Also: Ad Targeting
Defining who sees your ads, by firmographics, job role, behavior, interests, or custom lists, so budget reaches the people most likely to buy.
Why it matters
Targeting is where most paid budget is won or lost; reaching the right narrow audience beats any amount of bid or creative optimization on the wrong one.
What good looks like
Strong targeting is specific to your ICP and target accounts, uses custom and account lists where possible, and excludes audiences who will never buy.
In the European market
For European audiences, ad targeting intersects with consent and privacy rules: consent-driven tracking limits some audience building, so first-party lists and contextual targeting matter more than in less-regulated markets.
Related terms
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