Product Design & Development
Audit, design system and redesigned journeys to make the product easy to use and adopt.
Use cases
Book A UX Audit →
Kadanco is Execution as a Service: senior operators with decades of field experience who plan and run your product, marketing and sales. Nothing gets delegated to juniors. Up and running within two weeks.
We bring four decades of collective experience across product, marketing, and sales in enterprise software, services, automotive, pharma, and SaaS.
Product, marketing and sales all need people who plan the work and then do it. Every standard way of getting them costs you somewhere in overhead, in ownership, or in time.
Each offer is built end to end and handed off ready to run.
Audit, design system and redesigned journeys to make the product easy to use and adopt.
Book A UX Audit →02 · MarketingPositioning, launch and content that make your story clear and differentiated.
Book A Marketing Audit →03 · SalesMethods, tools, and tactics to generate uptick in your sales pipeline.
Book A Pipeline Audit →The problems teams bring us, from the product itself to the sales pipeline.
Audit, design system and redesigned journeys to make the product easy to use and adopt.
Use cases
Book A UX Audit →
Positioning, launch and content that make your story clear and differentiated.
Use cases
Book A Marketing Audit →
Methods, tools, and tactics to generate uptick in your sales pipeline.
Use cases
Book A Pipeline Audit →

Senior Product Engineer & Design Director based in Berlin. Maria works as a strategic partner for B2B teams. She turns products into one consistent experience that helps you sell and grow your business.
View LinkedIn Profile
B2B Go-to-Market & Outbound Lead based in Berlin. Karan works with B2B teams on positioning and outbound. He sharpens your audience and message, then builds the outbound that fills your pipeline.
View LinkedIn ProfileWe learn your product, your buyers, your funnel and your numbers. Then we agree on the few moves that change the most.
We do the work ourselves: the product experience, the site, the content, the campaigns and the sales process. No briefs handed to someone else.
The first work goes live within two weeks. Then we keep shipping, and every month builds on the last.
The people who scope your work are the people who do it, across product, marketing and sales. We own the outcome and keep everything pointed at revenue. Four clients at a time, so every account gets senior people.
We work as your product, marketing and sales team on a quarterly engagement: map the product, market, ICP and funnel, agree the few moves that grow revenue most, then do them ourselves. Four clients at a time.
First execution is live inside two weeks of kickoff. From there we run in quarterly cycles, plan, ship, review, and each cycle builds on the last.
The senior operators who scope your work are the ones who do it. No account-management layer, no junior delivery, no markup.
We scope each engagement to what your pipeline needs, with a predictable floor and a ceiling you control. The fastest way to a number is a short conversation.
No. We plan and run product, marketing and sales for B2B companies generally. DACH market entry is one use case among several, and we do it well in native German.
Product (UX audit, design system, onboarding), marketing (positioning, website, content, SEO and GEO, campaigns, events) and sales (target lists, outreach, sales process, RevOps). We use whichever of these grow your revenue.
We'll show you the few moves that matter most for your objectives, then we'll make them.
Free, no obligation. We'll get back to you quickly.