End to End Go To Market

Stop Buying Management. Start Buying Execution.

Kadanco is Execution as a Service: senior operators with decades of field experience who plan and run your product, marketing and sales. Nothing gets delegated to juniors. Up and running within two weeks.

Two careers behind the expertise

We bring four decades of collective experience across product, marketing, and sales in enterprise software, services, automotive, pharma, and SaaS.

The Problem

Most Outside Help Sells Consulting. The Work Stays With You.

Product, marketing and sales all need people who plan the work and then do it. Every standard way of getting them costs you somewhere in overhead, in ownership, or in time.

StrategyExecutionOwnership
AgencyYou pay partner rates but get junior-level work.
Freelancers + toolsYou pay for many specialists but get no one who owns the result.
In-house hiresYou pay full salaries but get months of hiring and ramp-up first.
KADANCOYou pay for operators and get the work planned, done and owned.
Use Cases

What We Deliver Across Product, Marketing And Sales.

The problems teams bring us, from the product itself to the sales pipeline.

Who We Are

Founders And Makers Executing For You.

KADANCO is one senior team for product, marketing and sales in B2B companies. Senior operators own the strategy and do the work themselves. One team, one plan, one number you control. No agency overhead, no junior hand-offs, no stack of freelancers to manage.
Maria

Maria

Founder · Product & Marketing

Senior Product Engineer & Design Director based in Berlin. Maria works as a strategic partner for B2B teams. She turns products into one consistent experience that helps you sell and grow your business.

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Karan

Karan

Founder · Marketing & Sales

B2B Go-to-Market & Outbound Lead based in Berlin. Karan works with B2B teams on positioning and outbound. He sharpens your audience and message, then builds the outbound that fills your pipeline.

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Product DesignUX & OnboardingDesign SystemsWebsite ProductionPositioningBrand IdentityContent ProductionSEO & GEOAccount-Based MarketingOutbound SalesCRM & RevOpsLead Generation
  1. 01

    Map

    We learn your product, your buyers, your funnel and your numbers. Then we agree on the few moves that change the most.

  2. 02

    Build

    We do the work ourselves: the product experience, the site, the content, the campaigns and the sales process. No briefs handed to someone else.

  3. 03

    Ship & improve

    The first work goes live within two weeks. Then we keep shipping, and every month builds on the last.

How We Work

We Don't Consult, We Execute. We Own The Work And The Result.

The people who scope your work are the people who do it, across product, marketing and sales. We own the outcome and keep everything pointed at revenue. Four clients at a time, so every account gets senior people.

FAQ

Questions, Answered.

How do you work with us?

We work as your product, marketing and sales team on a quarterly engagement: map the product, market, ICP and funnel, agree the few moves that grow revenue most, then do them ourselves. Four clients at a time.

How fast do we see results?

First execution is live inside two weeks of kickoff. From there we run in quarterly cycles, plan, ship, review, and each cycle builds on the last.

Who does the work?

The senior operators who scope your work are the ones who do it. No account-management layer, no junior delivery, no markup.

What does it cost?

We scope each engagement to what your pipeline needs, with a predictable floor and a ceiling you control. The fastest way to a number is a short conversation.

Only companies entering Germany?

No. We plan and run product, marketing and sales for B2B companies generally. DACH market entry is one use case among several, and we do it well in native German.

What's included?

Product (UX audit, design system, onboarding), marketing (positioning, website, content, SEO and GEO, campaigns, events) and sales (target lists, outreach, sales process, RevOps). We use whichever of these grow your revenue.

Compliance
GDPR compliant
Your data and your customers' data handled under the GDPR, with consent before any tracking.
EU
A company registered in the EU, working under EU law and EU contracts.
Made in Germany
Planned and done by our own team in Berlin, in German and English.
Lets Talk

Tell us what you're trying to solve.

We'll show you the few moves that matter most for your objectives, then we'll make them.

Free, no obligation. We'll get back to you quickly.