Internationalization (i18n)
Also: i18n
Building your product, content, and systems so they can be adapted to new markets without re-engineering each time. The groundwork that makes localization possible.
Why it matters
Internationalization is the plumbing; localization is the paint. If your site, CRM, and content were not built to support multiple languages, currencies, and regions, every new market becomes a costly rebuild instead of a configuration.
What good looks like
A well-internationalized setup separates content from code, supports multiple locales and currencies, handles date and number formats, and lets you add a market without touching the foundation.
In the European market
For European expansion specifically, plan for multiple languages and at minimum euro and other local currencies from the start, even if your first market is single-language.
Related terms
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