Marketing Qualified Lead
Also: MQL
A lead that marketing judges ready to pass to sales, based on fit and engagement signals.
Why it matters
The MQL is the handoff point between marketing and sales, the moment marketing says a lead is worth a salesperson's time. It is one of the most important and most fought-over definitions in B2B, because it determines what sales receives and how marketing is judged. A shared, accurate MQL definition keeps the two teams aligned, a vague one starts turf wars.
What good looks like
A good MQL definition is one sales trusts, validated by a healthy MQL-to-SQL acceptance rate and, ultimately, conversion to pipeline. If sales rejects most MQLs, the definition is wrong, not the leads.
Related terms
Reading about it is the easy part. We run it.
Tell us where you are trying to grow, and we will show you the few moves that matter most, then make them.
Free, no obligation. We will get back to you quickly.