Most event budgets buy a booth.
Yours should buy meetings.
Turning up is not a strategy. We pick events on the numbers, warm the room for four weeks before anyone travels, book meetings into a held calendar, and follow up the same day. Then we hand you a report your CFO can read.
Tell us which events you're committed to. We'll tell you what they're worth.
The spend is committed. The pipeline is not.
The event was picked on feel
Chosen because a competitor sponsors it or someone went last year, not because your buyers are actually in the room.
Nobody knew you were coming
The team lands with an empty calendar and hopes for traffic, so the best conversations happen by accident.
The follow-up goes cold
Badges sit in a spreadsheet for two weeks. By the time anyone reaches out, the room has forgotten the conversation.
The work happens before and after the event.
The two days on the floor are the smallest part. This is the motion around them.
The whole motion, not the booth.
Events scored, not guessed
Every event on your list scored by ICP overlap and persona density, so the budget goes where your buyers actually are and the rest gets cut.
ABM from four weeks out
LinkedIn and Meta aimed at the attendee list, with calendar holds going out early, so the room recognises you before anyone walks in.
Dinners and roundtables
Hosted formats where real conversations happen, organised end to end: venue, invitations, the guest list and the run of show.
Same-day follow-up
Enrichment, CRM sync and sequenced follow-up on the day, while the conversation is still fresh, with every meeting tagged.
A calendar, and a number you can defend.
A room that knows you
Attendees who have seen you for four weeks before the event, so the first conversation starts warm.
Meetings, not badge scans
A held calendar your team walks into, instead of a stack of leads nobody can rank afterwards.
A report for the CFO
Within 30 days, every meeting tagged and traced to pipeline, so next year's event budget is a decision, not an argument.
Event pipeline is one of the ways teams put Kadanco to work. It is one use case, not the whole offer. The same two operators run the full marketing function for B2B companies. See how the full function works.
Which events are already booked?
Send us the list. We'll score them, tell you which ones are worth the spend, then run the motion around them.
Free, no obligation. We'll get back to you quickly.