Your Offer, Understood In Five Seconds

One Clear Promise. Everywhere Buyers Look.

We find the outcome buyers pay for and build your brand around it: positioning, message, voice and a visual identity, so your site, deck and sales all tell the same story.

Get A Free Positioning AuditSee What You Get
Example: the same company, before and after positioning.
Where Do You Stand?

Do Buyers Get What You Do? Or Do They Play Buzzword Bingo?

Tick what sounds familiar.

Looks healthy.First buzzword on the card.Buyers are squinting.You sound like everyone else.Price is doing the talking.Your brand needs a translator.Bingo. Buyers have stopped listening.

Tick what sounds familiar to see what it costs you.

Buyers who cannot place you leave, and sales repeats the basics on every call.

Buyers see no reason to pick you, so they pick the cheaper or the better known.

Mixed messages make buyers doubt, and deals stall.

Discounts eat the margin on every deal.

An unfinished look makes a higher price harder to justify.

Buyers never hear about what you now do best.

What you get

Five Steps From Feature List To Clear Offer. Every Step Ships Something Real.

Run by the operators who scope them. Each step ends with a guide, a design or a story your team uses from day one.

Step 01 · PositioningWeeks 1 to 2

The one thing you own

We find the outcome you win on, the buyer you win it for and what they compare you to, then pick the spot in the market nobody else holds.

What we do

  • Interview customers, lost deals and your sales team
  • Map competitors and the other options buyers consider
  • Lay out three to five positioning options with the risk of each
  • Decide the direction with the founders in one workshop

What you get

  • A map of competitors and alternatives
  • Positioning options, ranked by risk
  • A one-page positioning statement
  • A profile of your ideal buyer

From you: The founders for two workshops, a few customers to talk to, and recordings of sales calls if you have them.

Positioning
Pick a positioning

For small teams on a budget, Plovra is the cheapest hiring tool that costs less than one job ad.

Risk: high. Anyone can undercut you on price.

For teams without an HR department, Plovra is the hiring software that sends the offer in one afternoon.

Risk: low. Nobody else holds this spot.

For growing companies, Plovra is the all-in-one HR suite for hiring, payroll and leave.

Risk: high. Large HR suites already own this spot.
Step 02 · Message & voiceWeeks 2 to 3

How the company speaks

We turn the positioning into a value proposition, key messages for each buyer and a voice guide, so a headline, an email and a sales reply sound like one company.

What we do

  • Write the value proposition and the proof behind it
  • Write key messages for each buyer
  • Define the voice with do and don't examples
  • Test the headline with real buyers

What you get

  • A message house: promise, pillars and proof
  • Key messages per buyer
  • A voice guide with examples
  • Headline and boilerplate copy

From you: One person who signs off on the message.

Message & voice
Hiring without an HR departmentThe AI-powered, end-to-end hiring platform
Posted in minutesInnovativeSorted without spreadsheetsScalableOffers that get signedBest-in-class
Customer stories · Live demo · GDPRTrusted by industry leaders
✓ We say

“Send the offer today.”

✕ We don't say

“Unlock end-to-end synergies.”

Step 03 · Visual identityWeeks 3 to 6

A look that carries the promise

Logo, colour, type and imagery that look deliberate everywhere, from a pitch deck to a trade fair stand to a favicon. We keep what has value and refine the rest.

What we do

  • Review what you have and what is worth keeping
  • Design two or three directions and pick one
  • Build the logo, palette, type and image style
  • Apply it to real pieces: deck, social posts, website

What you get

  • Logo and wordmark
  • Colour palette, typography and image style
  • Brand guidelines
  • Templates and an asset library

From you: Feedback in two review rounds.

Visual identity
Brand guide · 01
TypeAa
↑ Tap a colour
Step 04 · Sales storyWeeks 5 to 7

One story sales can repeat

A sales narrative and deck that carry the same promise as the site, so the pitch in the room matches what brought the buyer in.

What we do

  • Build the narrative from problem to proof
  • Design the sales deck in the new brand
  • Write a comparison page and a one-pager
  • Train the team on the new pitch

What you get

  • A sales narrative
  • A sales deck in the new brand
  • A comparison page and a one-pager
  • A pitch session with your team

From you: Your sales team for one training session.

Sales story
01 · The problemEvery Hire Costs A Founder A Week.
02 · What changedSmall Teams Now Hire Like Big Ones.
03 · How it worksPost, Sort, Offer. In One Afternoon.
04 · ProofTeams Like Yours Already Hire This Way.
Step 05 · RolloutWeeks 6 to 8

The brand, everywhere at once

We put the new brand on every place buyers meet you, hand over templates and an asset library, and show your team how to keep it consistent.

What we do

  • Update the website, LinkedIn pages and email signatures
  • Build templates for decks, one-pagers and social posts
  • Set up an asset library with every logo and file
  • Run a session with your team on using the brand

What you get

  • The brand live on site, social and email
  • Templates for decks, one-pagers and posts
  • An organised asset library
  • A team session and a short how-to

From you: Access to your website, social accounts and shared drive.

Rollout
The brand

Start With An Audit.

A free positioning audit shows where your message, your brand and your sales story pull apart.

Get A Free Positioning Audit
What we measure

A Clear Offer Shows Up. In The Numbers Sales Sees.

We agree the numbers that matter at kickoff and track them as the new brand rolls out.

Measure 01

Win rate

↑up

How many qualified deals you win.

Win rateWhat changes

More deals close once buyers see why you are different.

Why

One clear promise across site, deck and sales.

Measure 02

Sales cycle

↓down

How long a deal takes from first call to signature.

Sales cycleWhat changes

Deals move faster because buyers arrive understanding the offer.

Why

Site and content answer the basics before the first call.

Measure 03

Discounting

↓down

How often a deal needs a discount to close.

DiscountingWhat changes

Fewer deals need a discount.

Why

Buyers compare you on value once they can tell you apart.

Measure 04

Branded search

↑up

How many people search for your name.

Branded searchWhat changes

More buyers look you up by name.

Why

A brand people remember, used the same way everywhere.

Measure 05

Time to a new asset

↓down

How fast your team makes a new deck, page or post.

Time to a new assetWhat changes

Your team builds new pieces in the brand without waiting for a designer.

Why

Guidelines, templates and an asset library.

Examples of what we track, no real figures. Hover or tap a clipping to see what changes and why.

Ways to work

Two Ways To Start. Message First, Or The Full Brand.

Sprint

Positioning sprint

About 3 weeks

A fixed sprint that finds your positioning and writes the message, ready for your site, deck and sales.

  • Customer and competitor research
  • Positioning options, ranked by risk
  • Positioning statement and message house
  • Voice guide and headline copy
  • A workshop to roll it out
Book A Strategy Call
Full brand

Positioning and brand

6 to 8 weeks

Everything in the sprint, plus the visual identity and the sales story, rolled out across your site, deck and social.

  • Everything in the positioning sprint
  • Logo, colours, type and image style
  • Brand guidelines and templates
  • Sales narrative and deck
  • Rollout across site, deck and social
Book A Strategy Call
Who does the work

Story And Design From The Same People.

Karan finds the positioning and writes the message and the sales story. Maria, a senior product engineer and design director, builds the visual identity and carries it into the website and the product. They do the work themselves, so nothing gets lost between a strategy firm, a design studio and a copywriter.

Meet the operators →
FAQ

Questions, Answered.

What is positioning, exactly?

Deciding who you are for, what you replace and why you win, then writing it down so everyone in the company tells it the same way.

Is this just new copy or a new logo?

Both are outputs. We start with positioning and build the message, voice, visual identity and sales story from it.

Can you build on our existing brand?

Yes. If there is value worth keeping, we refine it and tighten what pulls in different directions.

Do you change the product?

We change how it is framed and sold, so the value you already deliver becomes obvious. Product changes are a separate use case.

Do we get editable files?

Yes: an organised asset library, editable source files and guidelines, so your team can apply the brand on its own.

Will sales and marketing match?

That is the point. Site, deck and sales story carry one promise, so the pitch never contradicts the page.

How long does it take?

The positioning sprint takes about three weeks, a full brand six to eight. Work starts within two weeks of kickoff.

Who does the work?

The operators who scope your project write, design and roll it out. No handoff to a junior team.

Tell Us What You Actually Sell.

We'll find the outcome buyers pay for, then build the offer, the voice and the brand around it.

Get A Free Positioning Audit