Pipeline Off The Founder's Calendar

Meetings Every Week. Without The Founder In Every Deal.

We write down how the founder sells, set up the CRM and sequences behind it, and run outbound that books qualified meetings every week, so your team can carry the deals.

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Where Do You Stand?

Does Your Pipeline Run On Its Own? Or On The Founder?

Tick what sounds familiar.

Looks healthy.One gap in the pipeline.The pipeline is thinning.It all runs through the founder.Weeks go by without meetings.Growth is capped by one calendar.Pipeline stops when the founder does.

Tick what sounds familiar to see what it costs you.

Growth stops at the hours the founder has left.

The quarter depends on luck and referrals.

Lists and tools cost money every month and fill no calendar.

Forecasts are guesses, and deals fall through the cracks.

Every hire costs a salary long before it brings revenue.

Interest you already paid for is gone by the time someone calls.

What you get

Five Steps That Take Pipeline Off The Founder. Meetings Every Week.

Built and run by the operators who scope them, inside your CRM and with your team.

Step 01 · Sales processWeeks 1 to 2

The founder's way of selling, written down

We capture how the founder qualifies, pitches and closes, and turn it into a process anyone on the team can follow and improve.

What we do

  • Listen to the founder's best calls
  • Write down each stage and what moves a deal on
  • Define the ideal customer with you
  • Write the scripts and questions for each stage

What you get

  • A sales process stage by stage
  • Exit criteria for each stage
  • An ideal customer profile
  • Call scripts and questions

From you: The founder for two sessions, and recordings of good calls if you have them.

Sales processExample data
Founder's line

“What made you look at this now?”

Moves on when

✓ A real problem, in their words.

Founder's line

“Who else needs to say yes?”

Moves on when

✓ Budget, buyer and timing known.

Founder's line

“Let me show you the one thing that changes your week.”

Moves on when

✓ They ask how to start.

Founder's line

“Here is what the first 90 days look like.”

Moves on when

✓ A date for the decision.

Founder's line

“What would stop us from starting on the first?”

Moves on when

✓ Signed, and a kickoff booked.

Step 02 · CRM & dataWeeks 2 to 3

A CRM you can trust

We set up or clean up your CRM, pipeline stages, lead routing and contact data, so every lead and meeting is tracked from the first touch.

What we do

  • Set up the pipeline stages from the process
  • Clean and enrich the contact data
  • Route new leads to the right person
  • Connect email, calendar and sequences

What you get

  • Pipeline stages that match the process
  • Clean contact data
  • Lead routing
  • Sequences connected to the CRM

From you: Admin access to your CRM.

CRM & dataExample data
Tracked · New
  • Source
  • Owner
  • Fit
Tracked · Qualified
  • Budget
  • Buyer
  • Timing
Tracked · Demo
  • Use case
  • People involved
  • Next step
Tracked · Proposal
  • Value
  • Decision date
  • Risks
Step 03 · OutreachFrom week 3

Meetings booked on purpose

Targeted account lists and sequences across email, LinkedIn and phone, written in your voice, that book qualified meetings every week.

What we do

  • Build lists of accounts that fit
  • Write sequences across email, LinkedIn and phone
  • Run and adjust them every week
  • Qualify replies before booking

What you get

  • Lists of accounts that fit
  • Sequences in your voice
  • Qualified meetings every week
  • Weekly tuning of what works

From you: A calendar to book meetings into, and quick feedback on the first ones.

OutreachExample data
Day 1 · EmailSubject: your planning for Q2

A short intro, one line on why them, and one question.

Day 3 · LinkedInConnect with a note

Two lines, no pitch. A nod to the post they wrote about the topic.

Day 5 · CallTen minutes

Say why you call, ask one question, suggest a time.

Day 8 · EmailA short case

How a similar team solved the problem, in three sentences.

Day 12 · LinkedInLast nudge

A friendly question whether the topic fits now, or later.

Step 04 · EnablementFrom week 4

A team that can carry it

Call scripts, answers to the common objections, sales material and training, so your team runs the process with confidence.

What we do

  • Write answers to the objections you hear most
  • Train the team on the process and scripts
  • Listen to calls and give feedback
  • Hand over the outbound, if you want to run it in-house

What you get

  • An objection handbook
  • Training sessions with call reviews
  • Sales material that matches the process
  • A handover plan

From you: Your sales team for a weekly session in the first month.

EnablementExample data
From the handbook

Ask what they compare it with. Then show what the current way costs them, before you talk about price.

From the handbook

Ask what works and what does not. Talk only about the gap the tool leaves open.

From the handbook

Ask what would need to change. Book a time for then, and send one short case.

Step 05 · ReportingWeekly

A pipeline you can see

A dashboard with meetings, replies and pipeline, reviewed every week, so you see what works before the quarter ends.

What we do

  • Build a pipeline dashboard in your CRM
  • Review the numbers with you every week
  • Move effort to the lists and messages that work
  • Report monthly on pipeline created

What you get

  • A live pipeline dashboard
  • A weekly review
  • A monthly report
  • Clear next steps each week

From you: Thirty minutes a week with the founder or sales lead.

ReportingExample data
Meetings931
Reply rate7%6%
Pipeline€62k€310k

Start With An Audit.

A free pipeline audit shows where deals stall, what your CRM is missing and how much still depends on the founder.

Get A Free Pipeline Audit
What we measure

Measured Every Week. From First Reply To Signed Deal.

We agree the numbers that matter at kickoff and review them every week. The figures below are example data.

Pipeline dashboardExample data

Meetings booked per week

↑ Goal: up
9

Qualified meetings that land in the calendar each week.

Meetings booked per week

What changes

Meetings land every week, including the busy ones.

Why

Sequences that run every week, tuned to what gets replies.

Reply rate

↑ Goal: up
7%

How many people reply to outreach.

Reply rate

What changes

More of the right people reply.

Why

Lists that fit and messages in your voice.

Deals without the founder

↑ Goal: up
70%

Deals that move without the founder on every call.

Deals without the founder

What changes

The team carries most deals.

Why

A written process, scripts and training.

Pipeline from outbound

↑ Goal: up
€310k

Pipeline value created by outbound.

Pipeline from outbound

What changes

Outbound becomes a steady source of pipeline.

Why

Meetings every week and a CRM that tracks them.

Time to first deal for new sellers

↓ Goal: down
6 wks

How long a new seller needs to close on their own.

Time to first deal for new sellers

What changes

New sellers close sooner.

Why

A process, scripts and call reviews from day one.

Example data, for illustration only. Hover or tap a tile to see what changes and why.

Ways to work

Two Ways To Start. Launch It, Or Run It With Us.

Sprint

Outbound launch

About 6 weeks

The process written down, the CRM set up and the first sequences live, with meetings in the calendar.

  • The founder's process, written down
  • CRM stages, data and routing
  • First sequences live
  • Objection handbook and scripts
  • A pipeline dashboard
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Ongoing

Outbound programme

Quarterly, ongoing

We run outbound every week with your team, keep the CRM clean and train new sellers until the pipeline runs without the founder.

  • Sequences run and tuned weekly
  • Qualified meetings every week
  • CRM and data kept clean
  • Training and call reviews
  • Weekly and monthly reporting
Book A Strategy Call
Who does the work

Sales And Systems From The Same People.

Karan writes down how the founder sells, builds the outbound engine and runs it with your team. Maria designs the sales material and the dashboards, so the process is easy to follow and easy to see. They do the work themselves, so nothing gets lost between a consultant, an agency and a tool.

Meet the operators →
FAQ

Questions, Answered.

Will the founder stop selling entirely?

The founder stays on the deals where they add the most. The goal is to take them out of every other deal.

Do you do the outbound for us?

Yes. We build the engine and run it, or train your team to run it, depending on where you are.

How fast until meetings land?

Work starts within two weeks of kickoff, and the first outbound goes live in week three. Meetings follow within the first cycle.

What about our CRM?

We work in your existing CRM and clean it up, or set one up if the process needs it, so the pipeline stays measurable.

Who are the meetings with?

Accounts that match the ideal customer profile we agree with you. We qualify before booking, so your calendar fills with fitting meetings.

Can you sell in German?

Yes. We run outbound in English and native German, for DACH and international markets.

Who does the work?

The operators who scope your programme build and run it. No handoff to a junior team.

Tell Us How Your Founder Closes.

We'll turn it into a process, systems and outreach your team can run without them.

Get A Free Pipeline Audit