Calendar Holds
Securing confirmed meeting slots in advance, around an event or campaign, so target buyers' time is reserved before competitors or chance fill it.
Why it matters
An event or outreach push only converts if it ends in a conversation. Getting calendar holds in place ahead of time turns intent into a scheduled, countable meeting rather than a hopeful maybe.
What good looks like
Effective use means proposing and confirming specific meeting times with target accounts before the event or moment, so you arrive with a booked calendar rather than chasing on the day.
In the European market
Pre-confirmed meetings align with the DACH and Benelux preference for planned, purposeful engagement over impromptu approaches.
Related terms
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