Product Marketing

Competitive Intelligence

Also: CI, Compete

The ongoing practice of understanding your competitors, their products, positioning, pricing, and moves, to inform your own strategy and sales.

Why it matters

You compete in a market, not a vacuum; knowing how rivals position and where they are weak helps you differentiate, equip sales, and anticipate rather than react.

What good looks like

Useful competitive intelligence is current, focused on the competitors that actually show up in your deals, and translated into action (positioning, battlecards, enablement) rather than left as a static document.

Related terms

BattlecardWin/Loss AnalysisCompetitive PositioningSales Enablement
Free audit

Reading about it is the easy part. We run it.

Tell us where you are trying to grow, and we will show you the few moves that matter most, then make them.

Free, no obligation. We will get back to you quickly.