Editorial Calendar
Also: Content Calendar
A schedule that plans what content gets published, when, and on which channels.
Why it matters
An editorial calendar turns a content strategy into a repeatable operation: it sequences topics, assigns owners, and keeps publishing consistent. Consistency is what makes content compound, sporadic bursts do not build an audience. It also coordinates content with launches, campaigns, and events.
What good looks like
A working calendar is realistic and maintained, with clear owners and dates, and it reflects the strategy rather than just filling slots. A calendar packed with more than the team can produce well is a planning fiction.
Related terms
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