Featured Snippet
Also: Position ZeroAnswer Box
The highlighted answer box at the top of some search results, extracted from a page to directly answer the query.
Why it matters
A featured snippet places your content in a prominent answer box above the normal results, capturing attention and authority for the query. It is valuable visibility, though increasingly it means the user gets the answer without clicking. Winning snippets is part of optimizing for an answer-first search world.
What good looks like
You win snippets by structuring content to answer specific questions clearly and concisely, in the format the snippet uses, lists, tables, short definitions. The trade-off is that a snippet may satisfy the user without a click, so weigh visibility against lost traffic.
Related terms
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