Account-Based Marketing

Intent-Based ABM

Also: Intent-Driven ABM

Using intent data, signals that an account is actively researching your category, to decide which accounts to target and when to engage them.

Why it matters

Intent signals let you focus ABM effort on accounts showing buying behavior now, improving timing and efficiency over targeting a static list blindly.

What good looks like

Effective intent-based ABM combines fit (the account matches your ICP) with timing (it is showing relevant intent), and acts on signals quickly while they are fresh.

Related terms

Account-Based Marketing (ABM)Target Account SelectionAccount IntelligenceIntent Data
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