Funnel & Conversion
Landing Page
A standalone page built around a single goal and audience, where you send traffic from a campaign so the message and the call to action match what brought them.
Why it matters
Sending paid or campaign traffic to a generic homepage wastes intent; a focused landing page that matches the ad and asks for one action converts far better.
What good looks like
A strong landing page has one clear goal, a message that matches the source that drove the click, minimal distraction, and a single obvious call to action.
Related terms
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