Funnel & Conversion
Micro-Conversion
A small, intermediate action that signals progress toward the main goal, a content download, a pricing-page visit, a demo video watched, short of the final conversion.
Why it matters
Major B2B conversions are rare, so micro-conversions give you earlier, more frequent signals of intent and let you measure and optimize the path, not just the destination.
What good looks like
Useful micro-conversions are genuine signals of buying intent (not vanity clicks), tracked as steps toward the goal, and used to identify and nurture warming prospects.
Related terms
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