Sales Alignment

Mutual Action Plan

Also: MAP, Close Plan

A shared, written plan between seller and buyer laying out the steps, owners, and dates required to reach a decision, keeping a complex deal on track.

Why it matters

Complex B2B deals stall when next steps are vague; a mutual action plan creates joint accountability and a clear path, which improves close rates and forecast accuracy.

What good looks like

A good mutual action plan is genuinely shared with the buyer, lists concrete steps, owners, and dates through to decision and onboarding, and is kept current as the deal moves.

Related terms

Discovery CallSales Qualified Opportunity (SQO)Pipeline ReviewDeal Desk
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