Email & Outreach
Sender Reputation
Also: Domain Reputation
The trust score mailbox providers assign your sending domain and IP, based on how recipients react to your mail, which largely determines whether you land in the inbox or spam.
Why it matters
You can write the perfect email and never be seen if your sender reputation is poor. It is the hidden gatekeeper between your outbound and the inbox.
What good looks like
A healthy reputation comes from authenticated sending, low complaint and bounce rates, steady volume, and engaged recipients. Low spam-complaint rates and clean lists keep it intact.
Related terms
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