Webinar
Also: Online SeminarVirtual Event
A live or recorded online presentation used to educate an audience, generate leads, and engage prospects.
Why it matters
Webinars combine education and lead generation: registrants give contact details, and the format allows depth and live interaction that builds trust. They produce engaged leads and a recording that can be repurposed for months. They work across the funnel, from awareness to late-stage enablement.
What good looks like
A successful webinar is judged by registration-to-attendance and, more importantly, by the pipeline it influences, not by registration count alone. High registration with low attendance and no follow-up produces little. The follow-up matters as much as the event.
Related terms
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