Wedge Strategy
Also: WedgeEntry Wedge
Entering a market through one sharp, specific use case or buyer, then expanding outward once you have a foothold.
Why it matters
A wedge gives you a way in against incumbents and inertia: one narrow problem you solve better than anyone, for one specific buyer. It is easier to win attention and a first deal with a precise wedge than with a broad platform pitch. The wedge earns the right to expand.
What good looks like
A strong wedge is specific enough to win quickly, painful enough that buyers act, and connected to a larger expansion once you are in. A wedge that does not lead anywhere is just a niche.
Related terms
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