Email & Outreach
Email Sequencing
Also: Drip Sequence, Cadence
A planned series of automated outbound emails sent over time, designed so that follow-ups, not just the first touch, do most of the work.
Why it matters
Most replies come from follow-up messages rather than the first email, so a thoughtful sequence dramatically increases the response you get from the same list.
What good looks like
A good sequence spaces messages sensibly, adds new value or angle in each step rather than just bumping, and stops promptly when someone replies or opts out.
Related terms
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