Product Marketing

Feature Adoption

The rate at which customers actually use a product's features, a measure of whether what you ship delivers value and gets used, not just launched.

Why it matters

Features that ship but go unused waste effort and do not drive retention or expansion; tracking adoption tells you whether launches and onboarding are actually working.

What good looks like

Healthy feature adoption is measured against intent (who should use a feature versus who does), informs onboarding and messaging, and feeds back into product and launch decisions.

Related terms

Customer OnboardingProduct LaunchProduct MarketingLaunch Tiers
Free audit

Reading about it is the easy part. We run it.

Tell us where you are trying to grow, and we will show you the few moves that matter most, then make them.

Free, no obligation. We will get back to you quickly.