Product Marketing
Launch Tiers
Also: Launch Tiering
A system for sizing launches by impact, so a major release gets the full motion while a minor update gets a proportionate, lighter touch.
Why it matters
Not every release deserves the same effort; tiering prevents both launch fatigue from over-investing in small updates and missed momentum from under-investing in big ones.
What good looks like
A useful tiering system has clear criteria for each tier and a defined, proportionate set of activities per tier, applied consistently.
Related terms
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