Inbound
Also: Inbound Marketing
Attracting buyers to you through valuable content and presence, so they initiate contact, rather than reaching out to them.
Why it matters
Inbound earns attention by being useful and findable, so buyers come to you already interested. It tends to produce higher-intent, lower-cost leads over time and compounds as content accumulates. The trade-off is that it is slower to build than outbound.
What good looks like
Inbound health shows in organic traffic, branded search, and inbound leads that convert well. It is a compounding asset: results build slowly then accelerate, so judging it on early months understates it.
Related terms
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