RevOps & CRM
Marketing Operations
Also: MOps
The function that runs the marketing team's systems, data, and processes, the automation, the tech stack, the reporting, that let marketing execute and measure reliably.
Why it matters
As marketing scales, the difference between a team that ships consistently and one that runs on heroics is operations: the systems and processes underneath the campaigns.
What good looks like
Strong marketing operations means a well-run tech stack, clean data, reliable automation and reporting, and processes that let campaigns run without reinventing the setup each time.
Related terms
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