RevOps & CRM

Revenue Operations (RevOps)

Also: RevOps

The function that aligns marketing, sales, and customer success operations, their systems, data, and processes, around one revenue engine.

Why it matters

When marketing, sales, and success run on disconnected tools and definitions, revenue leaks in the gaps. RevOps exists to make the whole go-to-market machine run as one system.

What good looks like

Mature RevOps means shared data and definitions across teams, connected systems, clean handoffs, and one trusted view of the funnel and pipeline end to end.

Related terms

Marketing OperationsSales OperationsMarketing Tech StackSales and Marketing SLA
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