Paid Media
Retargeting
Also: Remarketing
Showing ads to people who have already visited your site or engaged with you, to bring them back and move them toward a decision.
Why it matters
Warm audiences who already know you convert far better than cold ones, which makes retargeting one of the more efficient uses of paid budget.
What good looks like
Good retargeting segments by what the visitor did, caps frequency so it does not become annoying, and excludes people who already converted.
Related terms
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