SEO & GEO

Backlinks

Also: Inbound LinksInlinks

Links from other websites to yours, which search engines treat as signals of credibility and authority.

Why it matters

Backlinks are among the strongest ranking signals: a link from a reputable site is read as an endorsement. They drive authority and referral traffic, and the quality of your link profile heavily influences how you rank. They are the core of off-page SEO.

What good looks like

Quality and relevance beat quantity: a backlink from an authoritative, topically relevant site is worth far more than many low-quality links. A profile of spammy links can trigger penalties rather than help.

Related terms

Off-Page SEODomain AuthoritySearch Engine OptimizationThought LeadershipContent Marketing
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