Off-Page SEO
Also: Off-Site SEO
Building a site's authority and reputation through external signals, chiefly backlinks, that happen off your own pages.
Why it matters
Off-page SEO is about the signals beyond your site that build authority, primarily backlinks from other reputable sites, which search engines read as votes of confidence. It is a major ranking factor and the hardest to control, because it depends on others linking to you. It reflects your real reputation on the web.
What good looks like
Strong off-page SEO means earning quality, relevant backlinks from authoritative sites, not accumulating low-quality links. A few links from respected, relevant sources outweigh hundreds of spammy ones, which can actively hurt.
Related terms
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